GM Leadership Course

Step confidently into the role. Learn to lead like you’ve done it for years — even if it’s your first time in the seat.

This course was built for **first-time General Managers** navigating the leap from hourly or mid-level leadership into full operational command. Learn how to build team culture, manage up and down, take control of costs, and lead without burning out.

Designed as a focused, high-impact training, this micro-course will cut your learning curve in half and help you avoid common pitfalls in your first 90 days. You’ll gain mental models, situational scripts, and ready-to-use frameworks you can apply instantly.

What You'll Learn

  • How to shift your mindset from teammate to leader
  • How to build authority with staff who used to be peers
  • How to report upward and keep ownership confident
  • How to balance morale with performance and discipline
  • How to run financials, P&L, and cost controls without panic
  • How to stabilize service when the pressure’s high
  • Actions you need to take in your first 30 days in a GM role
  • A GM duties checklist
Format: Written digital course
Delivery: Instant access upon purchase
Access: Yours for life. No expiry.
CA$59.00

Note: This course is separate from the full Black Salt Academy Mastercourse. It is a focused training on one subject, designed to help you level up a specific skill or role.

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  • Leadership is a mindset shift, not just a title change.
  • Your habits are now the model for your team’s behavior.
  • You’re now the tone-setter — every move echoes.
  • Authority is earned through clarity, consistency, and presence.
  • You can’t lead if you still want to fit in.

Becoming a GM isn’t just a promotion — it’s a psychological transformation. You’re not just working the floor anymore, you’re shaping the entire experience — for staff, guests, and ownership. The shift from teammate to leader starts in your head before it shows up in your actions. If you still think like one of the crew, you’ll struggle to lead the crew.

Everything about how you carry yourself now matters more. You’re no longer just being watched for performance — you’re being watched for alignment, leadership, and composure. Your shift rhythm, your tone of voice, your body language, even how you handle setbacks — it all sets the temperature of the room. Your behavior becomes policy without being written down.

The hardest part of stepping into leadership is the identity conflict. If you’re too focused on being liked, you’ll hesitate when your team needs clarity. You’re not just their buddy anymore. You’re their lighthouse — steady, direct, and unfazed. You can be kind and respected, but you must let go of the desire to be popular.

Leadership doesn’t mean knowing everything. It means being the one who stays calm when others panic. It means setting the bar — not with lectures, but with your consistency. When your team sees that you’re unwavering, even under stress, they start to trust your leadership for real.

Build the identity of a GM who owns the floor like a conductor runs an orchestra — present, intentional, and deeply attuned to everything happening in the room. The more rooted your leadership identity is, the less you’ll be thrown off by pressure or resistance.

Exercise

Write a short internal mission statement: "As a GM, I lead by..." Include how you want your team to feel under your leadership and what behaviors you’ll consistently model. Post it somewhere you’ll see before every shift.

Reflection Prompt

When was the last time you acted like a teammate instead of a leader? What triggered it — and how would you handle it differently now?

  • Reporting upward is an art of filtering chaos into clarity.
  • Ownership cares about patterns, not isolated incidents.
  • Confidence is built through consistency, not constant reassurance.
  • Numbers matter, but insight is what earns trust.
  • Your updates should solve problems, not just describe them.

One of the most underestimated skills in hospitality leadership is reporting upward effectively. Ownership, investors, or senior execs rarely see the floor. They rely on you to be their lens. But raw details don’t build trust—perspective does. They want to know not just what happened, but what you’re doing about it, and whether they can sleep at night knowing you’re in charge.

Every report, meeting, or update you deliver is a chance to shape how you're seen. Are you a reactive operator who alerts them when things go wrong? Or are you a proactive stabilizer who communicates with clarity, owns results, and signals that nothing is slipping through the cracks? The more confident they feel in your leadership, the less they’ll micromanage you.

Don’t just relay problems upward. Translate the chaos of a busy floor into clear trends. Highlight what’s working, flag what’s at risk, and always propose a next step. If you're noticing rising comps or slipping labor efficiency, bring it to the table before they do. That level of foresight is what separates leaders from managers.

Your language matters. Avoid panic vocabulary or emotional overtones. Replace “everyone is burning out” with “we’re seeing signs of fatigue after four weeks at full capacity, and here’s what I’m implementing.” The second version earns more respect. Ownership doesn’t just want information. They want to know that someone is owning the outcome with a cool head and a plan.

When presenting numbers, don’t overwhelm with raw data. Choose key indicators that actually reflect performance—prime cost, labor as a percentage of sales, comp and void trends, guest satisfaction metrics, and any outliers worth examining. Present them with brief context and recommended actions. You’re not just showing them the dashboard. You’re driving the car.

Every communication builds a profile in their mind. Either you’re a GM who can be left to lead, or you’re someone they need to constantly double check. Your goal is to make them feel like their investment is secure with you at the helm. If you report upward like a partner, not just a subordinate, you’ll quickly move from being managed to being trusted.

Exercise

Create a weekly update template that includes: (1) top wins, (2) key concerns, (3) metrics to flag, and (4) next steps. Use this format to send your next scheduled ownership update. Focus on clarity, brevity, and solutions.

Reflection Prompt

Think back to the last time you updated ownership or your boss. Did you provide clear insights and next steps, or just raw information? How could you have framed that update to signal stronger leadership?

  • Respect must now be earned through consistency, not familiarity.
  • You can no longer vent sideways — your words carry structural weight.
  • Boundaries create trust — not distance.
  • You must treat everyone equally, even if you used to have favorites.
  • Your credibility is built through steady, visible leadership — not just good intentions.

One of the most delicate parts of becoming a GM is managing relationships with peers who are now your direct reports. The casual tone you once shared has to mature — not because you’re suddenly superior, but because leadership requires clarity and boundaries. You’re no longer in the gossip loop. You're now in the trust circle.

Many new leaders avoid making hard calls with people they used to hang out with. But avoiding those calls doesn’t keep the friendship — it corrodes your authority. People don’t lose respect because you hold a higher standard. They lose it when they sense you’re inconsistent or play favorites.

You must now lead with fairness over familiarity. This might feel cold at first, but it’s actually a deeper form of respect. Your former peers are watching to see if you change — and how. The best thing you can do is become more principled, more professional, and more intentional. Set the tone early. Don’t apologize for leading.

Keep in mind: people may test your boundaries early on. They’ll push to see if you’ll still laugh at inappropriate jokes, or turn a blind eye to sloppy behavior. Every response you give teaches them what kind of leader you are. Silence is permission. Consistency is power.

Leading former peers doesn’t mean becoming distant — it means becoming a steady example. You’re not above anyone — but you are now responsible for everyone. Lead in a way that earns their confidence, even if it costs you a little comfort at the start.

Exercise

List three specific moments where your tone or behavior still feels “peer-like.” How can you adjust these moments to better reflect your leadership presence?

Reflection Prompt

Which former peer are you most hesitant to manage directly? Why? What boundary do you need to set or reinforce to clarify your leadership role?

  • High morale and high standards are not opposites, they are co-dependent.
  • Accountability without emotional intelligence breeds resentment.
  • Corrective feedback must be specific, timely, and unemotional.
  • Public praise is currency, but private correction is leadership.
  • Culture is built in the quiet moments between action and reaction.

One of the toughest balancing acts for a first-time GM is learning how to uphold high performance standards without crushing morale. Many new leaders fall into one of two traps. They either become overly friendly to maintain popularity or they swing too far into rigid enforcement, creating a culture of fear. True leadership lives in the space between the two, where clarity and empathy work together.

The best teams are not the ones where everyone is always happy. They are the ones where everyone knows exactly what’s expected, feels safe enough to show up honestly, and is held to a consistent standard. When your staff trusts that excellence is required but also understands that mistakes are addressed fairly, they begin to take real ownership of their role. Discipline without respect creates rebellion. Respect without structure creates chaos. But when both exist in harmony, teams become high-performing units that self-correct and grow.

Your role is to become the emotional thermostat of the room. When pressure builds, your composure sets the tone. When someone underperforms, your reaction becomes a signal to the entire team. Will you avoid the issue to keep peace? Will you explode and lose respect? Or will you calmly address the behavior, explain the expectation, and move forward without drama? Most of your staff won’t remember exactly what you said, but they’ll never forget how you handled correction.

Discipline must always be specific, not personal. Focus on the action, not the attitude. Instead of saying “you’re being lazy,” say “I noticed the side station wasn’t stocked three nights in a row. That slows the team down and isn’t aligned with our standards.” That kind of feedback is actionable. It gives the team member a chance to course-correct without feeling attacked. Praise should be just as precise. Vague compliments do little. But saying “I noticed how you jumped in to support the bar when they got slammed tonight—that’s the kind of leadership we want more of” goes much further.

Lastly, protect the team’s belief in the system. If certain staff repeatedly break standards without consequence, your best team members will silently disengage. They won’t say anything, but they’ll stop caring. Morale erodes not from a lack of fun, but from a lack of fairness. It is your job to hold the line with grace. Consistency is what builds trust, and trust is what powers long-term performance.

Exercise

Identify one recent scenario where you avoided giving feedback to protect morale. Write out what you could have said to address the issue clearly and respectfully. Practice that phrasing until it feels natural.

Reflection Prompt

Think about a time when a leader corrected you. What made it land well or poorly? How can you use that memory to guide how you deliver correction now that you are the one in charge?

  • Understanding the numbers is part of leading, not separate from it.
  • Profit and loss reports tell a story about your operation’s health.
  • Controlling costs doesn’t mean cutting corners, it means intentionality.
  • You don’t need to be a math genius, you need to be consistent and curious.
  • Ownership confidence grows when you take real command of the numbers.

The first time many GMs look at a profit and loss (P&L) report, their reaction is anxiety. It’s a lot of numbers, acronyms, percentages, and calculations that feel disconnected from the real work of the floor. But financial fluency is one of the sharpest tools a GM can wield. It’s not about becoming an accountant. It’s about knowing what the numbers mean, what they say about your leadership, and where you can act to improve them.

At a high level, your P&L is a snapshot of how well you are turning revenue into sustainable success. Are your labor costs within range? Are your comps and voids excessive? Is food or beverage cost creeping above target? Are you maximizing every cover or letting money slip through the cracks? You are not just managing people. You are managing outcomes. The numbers are the scoreboard, and you need to know how to read it.

One of the first shifts you must make is to stop avoiding the numbers and start asking better questions. Don’t just look at the bottom line. Break it down. If your labor is high, is it because of overstaffing or overtime? If food cost is up, is it due to waste, theft, or supplier increases? These patterns are clues. Your job is to become a detective, not a dictator. Data should inform your leadership, not scare you away from it.

Many new GMs think controlling costs means slashing hours, reducing quality, or pushing staff harder. That’s short-term thinking. True cost control is about efficiency, not deprivation. It's ensuring prep is accurate, that scheduling matches volume patterns, and that systems are tight. It means addressing leak points early, before they become hemorrhages. The better your floor operations run, the cleaner your numbers will be at the end of the month.

Ownership does not expect perfection. What they look for is ownership. When you can walk into a meeting and say, “Here’s what happened, here’s what caused it, and here’s what I’ve already started doing to fix it,” you build serious trust. Don’t wait for someone else to explain your numbers to you. Take the time to learn how they work. Ask your accountant, your regional, your chef. Every hour you invest in learning the financials gives you more leverage to lead with confidence and control.

Exercise

Pull the last full P&L for your venue. Circle three line items you don’t fully understand. Ask your ops lead, accountant, or a more senior GM to walk you through them. Write down what you learn in plain terms and keep a cheat sheet for future reports.

Reflection Prompt

How would your confidence and impact grow if you became the most financially fluent GM in your company? What would that say about your leadership?

  • Your presence as GM is the anchor when the room begins to tilt.
  • Chaos is contagious — but so is composure.
  • Great GMs recognize patterns before they become problems.
  • The guest never sees your stress — only your solution.
  • Pressure reveals who’s prepared and who’s reactive.

Every venue eventually hits turbulence. A no-show bartender. A table that explodes over a missed allergy note. A POS system that crashes mid-service. The lights flicker. The printer jams. The host gets rattled. One spark and suddenly, the room is tilting. This is the moment many leaders crumble — or rise. As a GM, your role is not to avoid chaos, but to bring the calm that cuts through it.

Your staff looks to you for more than answers. They look to you for stability. If your energy spikes, theirs will too. If your tone sharpens, so will theirs. Panic has a ripple effect — but so does poise. The goal is not to pretend the problem doesn’t exist, but to carry the situation with enough gravity and direction that others feel safe. Your presence is the thermostat of the shift. Set it with intention.

The best GMs are already in motion before the problem lands. They don’t just solve issues — they spot the signs early. A delay in the kitchen gets clocked when it’s still five minutes behind, not twenty. A moody server gets pulled aside before the energy spreads. Pattern recognition is a quiet superpower. Use it to stay ahead of the noise, not just react to it.

When service gets shaky, it’s tempting to jump into every role — expo, busser, bartender — and do it all yourself. Sometimes that’s necessary, but more often, it makes you disappear from the role only you can fill. The conductor doesn’t run into the orchestra pit. Your team needs your eyes up, scanning, adjusting, coordinating. They need your voice steady, your feet planted, your vision wide. Hold the center so they can hold their lanes.

Every GM will face a night that tests them. What matters isn’t how perfectly the shift runs — it’s how reliably you steer through the mess. Keep your head when others lose theirs. Speak slowly when the room gets loud. Make decisions quickly, but don’t rush. Own the energy. It will follow you.

Exercise

Think back to the last time a shift began to spiral. What were the early signs? How did you respond? Map out a 3-step system you could’ve used to stabilize faster — one for the floor, one for the team, and one for the guest experience.

Reflection Prompt

Who do you become when things fall apart? What traits do you want your team to associate with you when the pressure is highest?

30-Day GM Skill-Stacking Path

Foundation: Days 1–5

Theme: Become Dangerous with the Basics

  • Wake at 5:30 AM. Journal wins, lessons, failures.
  • 90 mins of daily deep industry study.
  • Walk the venue daily and ask every dumb question.

Skills to Stack:

  • Restaurant P&L mastery
  • Kitchen line flow and inventory protocols
  • Staff structure and scheduling mechanics

Tools:

  • YouTube: Restaurant Unstoppable, Restaurant Systems Pro
  • Books: Restaurant Success by the Numbers, Setting the Table
  • Software: Toast, Square, 7Shifts, xtraCHEF

Operational Mastery: Days 6–15

Theme: Command the Floor, Own the Numbers

  • 30-min pre-service walkthroughs
  • Daily 1:1 with team members
  • Daily recap: 3 wins, 3 must-improves

Skills to Stack:

  • Shift leadership and time management
  • Labor forecasting
  • Budget control: COGS and waste tracking
  • Conflict resolution

Tools:

  • KPI Tracker in Google Sheets
  • Pre-Shift Scripts & Templates
  • Track avg. check, table turns, tip %

High Performance Systems: Days 16–25

Theme: Architect of Culture + Systems

  • Implement 3 SOPs this week
  • Shadow top server & cook
  • Host first leadership meeting

Skills to Stack:

  • SOP creation and enforcement
  • Team coaching and accountability
  • Vendor negotiation
  • Event planning tied to ROI

Tools:

  • Live SOP playbook (Notion or Google Docs)
  • Staff Scorecards
  • Event ROI calculator

The Elite Edge: Days 26–30

Theme: Strategic Dominance & Vision Execution

  • Visualize the restaurant running without you
  • Disaster prep sessions (chef quits, POS crashes, etc.)
  • Personal audit: What would the team say about you?

Skills to Stack:

  • Leadership storytelling
  • Strategic planning for next 90 days
  • Upselling systems and guest loyalty
  • Hiring/firing precision

Tools:

  • Weekly GM playbook
  • Guest feedback loop systems
  • 30-day marketing calendar

Bonus Tactics for Brutal Growth:

  • Record yourself daily managing or coaching
  • Create a shadow report from an elite manager
  • Build a physical GM War Binder (SOPs, vendors, P&Ls)

General Manager Checklist

Daily Duties

1. Pre-Opening Responsibilities

  • Inspect venue cleanliness, lighting, and music levels.
  • Review and confirm staff schedule for accuracy and coverage.
  • Confirm all reservations and VIP bookings.
  • Walk the floor with chef/bar manager to review specials, inventory, and 86’d items.
  • Conduct pre-shift meeting (cover service notes, VIPs, promotions, goals).
  • Check POS system: reports, terminals, payment methods, tips from prior night.
  • Review previous night’s incident reports or shift notes.
  • Ensure all staff are in proper uniform and meet grooming standards.

2. During Service

  • Actively monitor guest experience across FOH and bar/lounge areas.
  • Greet and touch every VIP table; maintain a visible presence.
  • Support host stand during peak hours.
  • Monitor table turns, seatings, and wait times.
  • Coach staff in real time on service quality and upselling.
  • Address guest complaints or service recovery on the floor immediately.
  • Watch for intoxicated guests, fight risks, or any red flags.

3. Post-Service / Closing

  • Review cash-outs, comps, voids, and discounts.
  • Audit final sales, covers, and PPA (per person average).
  • Ensure tip distribution process is followed.
  • Check cleanliness of venue and reset for next day.
  • Update end-of-day manager logbook with insights, issues, staff performance.
  • Text/email ownership with nightly recap if required.

Weekly Duties

1. Staff Management

  • Finalize upcoming week’s staff schedule.
  • Conduct one-on-one performance check-ins with key staff.
  • Lead a weekly team huddle (celebrate wins, set goals, address issues).
  • Train or cross-train staff on high-margin menu items and service standards.
  • Monitor labor cost vs revenue, adjust staffing if needed.

2. Financial & Operational

  • Review weekly P&L, sales, COGS, labor % with ownership or finance lead.
  • Forecast revenue and labor for the upcoming week.
  • Audit bar & kitchen inventory for variance or shrinkage.
  • Reconcile invoices and approve vendor payments or orders.
  • Analyze trends in covers, average check size, and guest frequency.

3. Marketing & Guest Relations

  • Approve content calendar for social media and promotions.
  • Meet with marketing team to evaluate influencer activations, VIP outreach, or events.
  • Review guest feedback from OpenTable, Yelp, Google, or internal surveys.
  • Personally reach out to high-value guests, planners, or regulars.
  • Plan guest experience enhancements (e.g., scent, music, uniforms, signature tables).

4. Maintenance & Compliance

  • Walk the venue with maintenance checklist; report needed repairs.
  • Confirm health & safety compliance; test equipment (e.g., fire suppression, walk-in temp logs).
  • Update licenses or permits as required.
  • Conduct weekly security walk-through (camera check, door policies, ID scanning protocols).

Monthly Duties

1. Strategic & Financial

  • Lead monthly P&L review with ownership (full breakdown: sales, costs, labor, profit).
  • Set monthly revenue goals and incentive plans for FOH staff.
  • Adjust menu pricing or selections with chef and bar lead.
  • Audit full inventory (food, beverage, cleaning supplies, disposables).
  • Analyze month-over-month sales, covers, average check, labor cost, and identify patterns.

2. Hiring, Onboarding, and Development

  • Review staffing gaps and initiate hiring processes.
  • Conduct monthly all-staff meeting (vision, updates, training).
  • Implement training refreshers or new onboarding processes.
  • Reward top performers with recognition, bonuses, or development plans.

3. Branding, Events & Partnerships

  • Host or plan at least one monthly brand-aligned event (e.g., DJ night, tasting dinner, collab).
  • Build local partnerships (gyms, hotels, luxury retailers, influencers).
  • Evaluate and approve monthly marketing/PR budget allocation.

4. Risk & Legal

  • Review insurance policies, incident reports, guest injury logs.
  • Update emergency procedures (fire, evacuation, medical, violence).
  • Conduct a mystery guest or secret shopper audit.
  • Ensure all vendor contracts and service agreements are up to date.

Bonus Section: As-Needed Responsibilities

  • Crisis management (staff issues, guest emergencies, PR nightmares).
  • Conflict mediation between staff or guests.
  • Deep clean days or special “refresh” tasks for furniture, décor, uniforms.
  • Tech or systems upgrades (POS, reservation platforms, loyalty programs).
  • Community or press relations if GM is public-facing.